top of page
Lights Jerky UFO
Search

The 3M Concept

  • Writer: Lights Jerky
    Lights Jerky
  • May 16, 2010
  • 1 min read

The 3 M’s of the model are movement, money and marketing. The focus of the concept is on these three separate members being an amalgam of one force. Small business owners often venture to sell a product or service but may fall short because they do not truly consider the other elements of 3M. For me, the “trinity” must be satisfied equally for business to truly succeed.

The “movement” is the product or service that the business intends to “move” or sell. For us, of course, it is the jerky products that we manufacture.

The second tier is money. Money speaks to following it from beginning to end, in all areas of the operation. It is all about accurate accounting. Without proper accounting a business will fail.

Lastly, marketing! Marketing your product with proper intent is as important, if not more important than the money aspect. There must be a balance of the 3M’s in order for a small business to truly succeed. Advertising with truth and integrity is essential. Not promising more than you can actually deliver but remaining loyal and consistent to selling exactly what you are is very important.

Consistency in relationships with customers advances trust. And trust advances confidence. If a business falls short of one or the other then they must act diligently to fill in the need as quickly as possible. BALANCE is what you must seek in all walks of life.

 
 
 
SPAM

The Jerky Blog is and has been down due to Spam issues. We are trying to correct the issue.

 
 
 
Merry Christmas

Here is to all people. The Lights Jerky loves all humanity! Regardless of faith or season! Therefore, this season inspires me, as...

 
 
 
Dissonance – The Ego’s Code

The human mind has come under attack since we have been able to think rationally. However, the rationality of the human mind is a...

 
 
 

Comments


BEST IN
WEST TEXAS

Lights Jerky Brown Cow

The Lights Jerky Company, LLC

Alpine, TX 79832
100% Made in U.S.A.

  • Facebook
  • Twitter

© 2021 - Lights Jerky

Thanks for joining!

Lights Jerky Logo
Accepted Payments
bottom of page