When The Lights Jerky Company was being named, I initially figured that I would get the most out of marketing by piggy backing off an already popular riddle that has brought thousands of people to Far West Texas. For many years people have come from all over the world to see the Mystery Marfa Lights and attempt to make sense of the conundrum. The phenomena are unidentified orbs of light that appear every night on the plains between Marfa and Alpine Texas. The orbs can be seen from miles away. There are all sorts of theories that attempt to explain the lights – from ghosts or spirits roaming the plains to UFOs. So in the spirit of marketing and in the spirit of staying true to my hometown of Marfa, I decided to name the company after these mysterious lights. Years later, I began to think about how I was going to marry Beef Jerky with the Marfa Mystery Lights. One day I was watching a you tube video about a seemingly genuine cattle abduction. The Idea hit me! The Marfa Lights and beef jerky = cattle abductions. So the idea was born. And it holds true that our Beef Jerky is out of this world with Flavor!!! Here is a link to the actual video of the cattle abductions –
http://www.youtube.com/watch?v=G4PQa58WJJg&feature=PlayList&p=12E2F2A9BCAB3FE9&playnext_from=PL&playnext=1&index=5 Also attached is a link that contains more information on the Marfa Mystery Lights. http://en.wikipedia.org/wiki/Marfa_lights
Coming out to West Texas to see the LIGHTS? Might as well pick up some jerky while you go out to see them for yourself, if not then just place an order online.