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Lights Jerky UFO

Some of you jerky blog followers are wondering what I will write about next. Well, I’d like your feedback. I am asking for ideas on a topic that you would like me to write about in the next couple of days. Just shoot me some ideas and I will choose a couple of suggestions.

Thanks for your interest in our blog.


Before any product is allowed to enter commerce from our jerky plant by Meat Safety Assurance inspectors, we have to sign a pre shipment review form declaring that all product is “ready to eat ‘ and safe for consumption.

There is much more to it than that, but it basically means that we are accountable for the product, good and bad. We take pride in placing our reputation on the line with every bite you take. More importantly we take pride in knowing that you are eating one heck of a safe product. We own not only the business but we own the philosophy, the mindset, and the INTENTION to be the best. We will own it in good times and in bad times to the best of our ability.

In bad times the tendency for business to blame others is a common response. In the late 80’s early 90′ before the regulatory systems of today there was a major outbreak of jerky related Salmonella and E. Coli poisonings. Several people became very ill because no true standards were set in place to safeguard from “microscopic bugs”. The manufacturer blamed the inspectors and the distributor for the beef , the inspectors blamed the standards, the distributor blamed the slaughter yards and the slaughter yards blamed the inspectors and so on. If the manufacturer would have taken the time to produce a safe product which means to understand everything that there is to know about making jerky, then none of this would have happened. And more importantly no one would have gotten sick. It’s called being accountable, but in these times victim-hood is ever so popular.

The need to blame and rationalize and basically lie to oneself is a much easier way to deal with adversity than to play the accountability hand. But in the end, with falsehoods you only hurt yourself and your overall intent.

“Validated accountability” is our model that is we have justification for everything that we do. We measure everything from humidity to temperature. We send product to the lab to get tested for various things. We do this because if there is ever a question about our product we can produce documentation that supports the process from beginning to end. The entire process is validated. We are by no means perfect but we do constantly strive for excellence. TRUST BUT VERIFY…


Irrational thoughts or faulty belief systems are the cause of ultimate “should scripts” that are not congruent to the reality of the world or the organization to which they are attached or associated. Irrational beliefs are, in a large sense, messages about life that we attach to ourselves that in many instances hinder or promote emotional growth. Life scripts that we have sculpted in our perceptional brain come from the experiences that we have had throughout our life and in the end are the filters by which new information is processed.

It places a “should script” on how we intend to get through the experience and how we believe others should play their part in the overall script of our lives. Because of these “should scripts” unfounded attitudes and opinions and values are typically not congruent to what the world really has to offer and in a sense is out of touch of the reality.

Because of the extent of a stressful event we tend to develop habitual responses to that event, which at many times deflects responsibility to face the stressful event and places a negative value to how an individual actually handles the event. Often times, irrational beliefs are attached to ideas, feelings, beliefs, biases, prejudices or values in which we were raised culturally, religiously and spiritually. And therefore are so embedded in our life script that we tend to use these in stressful situations although they may not be directly connected to the reality at hand.

In many instances these values that we often tap as resources can become self limiting and hinder growth because they are safe and within what is comfortable for the individual rather than challenging or promoting a different opinion, value or attitude. Because of these, there are typically neutral or negative consequences to facing a life stressor with this habitual life script.

It is easy to see how self inhibiting these types of thought processes can be in the overall emotional intelligence of an individual. Habitual ways of thinking and automatic thought processes that have been assigned a value of effective, may be in fact, ineffectual. And again, these types or ways of thinking may be counterproductive in that they may provide short term resolution to the actual experience but the long term effects do not resolve or maybe in some instances may exacerbate the problem or the stressor as a whole.

I should have done this or I should have thought that or I should have felt this or felt that becomes the circuitous pattern of thought and life view. I can attest to the hell it is to live life with a I “should have” mentation. One seldom forgives oneself for the lack of progress this produces. Change the reaction and move from a should to a intent script. You will love yourself for the transformation.



Lights Jerky Brown Cow
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