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Lights Jerky UFO

We are running a deal this week through Labor Day on jerky. For every pound of jerky that you order we will throw in two extra pouches of jerky free – on one condition… The condition that you share the two extra pouches with someone else that you love. We hope to share enough of our creation with you so that people all over the United States can experience our interpretation of excellence…

Purchase a pound today and share the rest.

I recently had a comment posted on one of my blogs that suggested that the author would love to capture some of the thoughts that they have in a blog similar to ours. The reason that this has not come to pass was because of procrastination. Procrastination has much to do with “change resistance”. It has been a safe position to take and one of least resistance. Overcoming procrastination has to do with orienting the self to change.

Change orientation is that skill of awareness that gauges the contentment or discontent one has for their present state of living. If one is not satisfied with their life then change orientation would then propel a person forward with prescriptive plans for change. If a person has the answer but ultimately falls short on application, then resistance is the mindset.

Individuals will often live out their lives in a misery that they know, rather than change in the lives for something that they do not know. In this case “fear of the unknown” is the rationalization with which procrastination also thrives. Change orientation is to educate yourself through truth seeking which will then challenge your ignorance. An ignorance that one may have once thought were valid reasons to accept complacency. By empowering change to become a vehicle for calibrating the awareness for growth through truth, the inevitable then follows – growth itself.

Stay truthful my friends…

Dr. Lawrence Kohlberg first used the concept of legitimate authority when describing moral development and ultimately decision making skills. “Legitimate Authority” is a concept that I use to understand the decision making process of most people. What the concept basically means is that some people make decisions based on what people might think of them, rather than on the principle of the situation.

This is especially the case in young adults as they seem to give into peer pressure situations and in some cases tend to make very poor decisions. Legitimate authority decision making is also based on the concept that people make decisions based on what people think, but they can choose for themselves which people are important to them, thus legitimate authorities in their lives.

The legitimate authority concept then develops, after a period of trial and error, into a core value of decision making based on the principle of the situation because one begins to see themselves as the “legitimate authority”. The better one gets at making CONSISTENTLY good choices the more confident they become in the authority that they have given themselves (positive self concept).

We value the input of our patrons, inspectors and team and in the end we view all of these as sources of legitimate authority because you matter. However, when it comes to making concrete decisions about our product many of the decisions that we make are based in principle carried over to give you as “legitimate authorities” the best that we can.



Lights Jerky Brown Cow
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