Intent

Why beef jerky? Why go into a business with literally thousands of jerky manufacturers to compete with? The answer was simple to me. It is because we truly believe that we are the best.

Hugh MacLeod captured what is meant by drive strength for me when he printed the “Change the world or go home” cartoon. I have always been a jerky head and BELIEVED that WE could produce a superior product. A product that has changed the world according to the standards of the jerky industry. It wasn’t easy, especially with all the State Regulations to contend with, but, once we jumped through all the hoops all that was left was a truly “safe” and “savory steak treat”.

“Ganas” is the Spanish word for Drive strength, it is that inner motivation that individuals must harness to move to the next level. However, Drive strength must be equaled with genuine commitment ethic and as Carlos Castaneda described, “unbending intent”.

The follow through is golden… Drive strength without commitment ethic are typically manifested as lies that you direct at yourself. In my experience ,you can only lie to yourself enough before it begins to take its toll on Self Esteem. And if you suffer with faulty esteem issues our jerky might help your “ganas”!

Calibration

On a monthly basis staff needs to be able to demonstrate that the temperatures that we reach in our dehydration process are accurate. The process of calibration is used to certify this aspect of our process. Calibration requires comparisons between a verifiable and standard temperature to the temperature recorded by the instruments used. If these two match up then calibration can be established, thus reducing dramatically the problems that could occur if the instrument is not accurate.

Calibrating is a form of fine tuning. Individuals often get out of balance and are not calibrated to living. Too much of one thing affects equilibrium which requires some process of calibration to get us back on point. Refining is required of most aspects of life, however, what often gets neglected is you. Listen to yourself, and discover that one thing that can assist in taking back equilibrium.

For me spending time with my family and listening to the innocence of their thoughts and words is enough to direct me inward and onward to balance. “Calibrate” as often as you can for without it problems are sure to arise.

Go Build Something…

Over the weekend I walked into a local Lumber yard to buy some supplies needed to build a pergola. The store was handing out baseball caps that were embroidered with the words, “Go Build Something”. Those words seem to be the equivalent of Nike’s “Just Do It”. Both are inspiring and place me in spirit to walk out the door on a mission.

For me, however, I took the statements meaning a step further. Go Build Something means to be true to your dreams in motivation, creation and in follow through.

People often tell me that they are trying to find themselves. As though, they are trying to connect to an entity from within – a person that has remained dormant for many years.

The fact is the entity, that person sought, has not yet been created. The person that you want to connect with hasn’t been built yet. So life really isn’t about finding yourself, it is about building yourself one step at a time. Choices and consequential outcomes both good and bad are enough to create – if we remain focused on what is truth.

Learn from Mistakes, Remove the lies, remain true to self, be inspired, and GO BUILD YOU…No one else can make that investment!